Religion and Its Presence in The Global Digital Space: Approaching Big Data Technology Through the Lens of International Studies

This article aims to explain the relationship and significance of religion in modern social sciences, especially the study of globalization, which is an essential marker in international relations. With a textual approach, this research has a background in explaining how the international sociological perspective is used to read the new social reality between world religions and their da’wah when absorbed into the world of data. How is the conceptual and theoretical response to it, and how are contemporary critical social theory reading tools alongside the sophistication of extensive data study analysis, which is suspected of being the maximization and expansion of modern capitalism? It is approached with a study of literature studies commonly used in qualitative research to read such a reality. Ultimately, it resulted in the conclusion that adaptation is the key to moderation in the mechanism of modern religious da’wah in the era of big data, which is so expansive while still maintaining the spirit of intellectual criticism of stakeholders.